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DDLY is one of Shanghai's most lauded fashion houses. Led by Creative Director Xena, the prestigious label celebrates all things feminine and chic. Established in 1998, A couture-like approach, intricate hand-detailing and enchanting pattern prints are design hallmarks which have won fans from all over the world. Xena’s passion for fashion is not just an art form or a means of commerce, but a way of life. Look to DDLY for elegant styling, high-end cultural taste and a modern sense of style.