Hailing from China’s fashion capital Shanghai, Ivy draws inspiration from the city’s post modern look, reaching to the future with fresh, trendy and colourful designs. Ivy was always a snappy dresser, delving into fashion magazines, studying the latest trends and styles, searching for creative sparks and energy to infuse in her styling. Under the tutelage of fashion designers and editors, she finally founded her own label “YIGELILA”. Ivy is gifted in painting and sensitive to colors, which can be seen in the riotous hues flowing through her her clothing range, as well as technical embroidered lace, floral prints, and chiffon ruffles. Ivy makes no apologies for aiming her style at fresh, young urban women, looking to transform their lives.