“Stay true to you girl, and you’ll be happy” is the message from Min Young, a designer known for her colorful, eclectic and feminine designs. Whilst she is talking about unrequited love, this could also apply to her brand TRUGIRL, a design concept which draws inspiration from K-Pop, allowing Young to pursue delicate feminine form in a fashion sense. Her vibrant colours are a powerful tool to direct people’s eyes to her dreamy designs, whilst the light, bright ready to wear collections carry a universal appeal. As well as ladylike dresses, we look to the label for cute, carefully coordinated twinsets, and pleated culottes.

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