SMEILUN studied undergraduate and graduate levels at Savannah College of Art of Design, gaining a Master’s degree in fashion womenswear. After graduation, she interned as a designer for DKNY, before returning to Beijing, and establishing the design label SMEILUN. SMEILUN takes inspiration from the burgeoning Beijing pop rock scene, making her clothes a reflection of female self-empowerment, saying that "fashion is all about being yourself no matter what and going after your dreams even if people tell you they're never going to come true”. Despite her passion for the cause, her objective in designing clothes is simply to "make it fun", which can be seen in her liberal use of flower patterns and colourful prints.

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