Graduating with a Master’s from the Bergen Academy of Art, Jay spent a decade honing his design skills in leading Scandinavian clothing retailers. Feeling disillusioned with the same old cliched fashions, Jay decided to launch his own brand NORDICWINDS, creating a new kind of classical styling driven by a “die young, live forever” mentality. He believes that the pursuit of individuality is commonplace, where “everyone is living life like a video”, so he aims to raise the benchmark of accessible fashion beauty. Since its launch, NORDICWINDS has been a go-to for professional ladies who don’t want to compromise on style or comfort, but young enough to remember the gentle and fickle temperament of youth. We love his signature black and white jumpsuits.

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