Kevin was born in Shenzhen, China. Before becoming a fashion designer, he attended Accademia delle Belle Arti in Beijing to study fine arts in 2005 hoping to become a painter. To finance his studies, he worked as a freelance fashion illustrator. Eventually, his interest shifted from paints and canvases to fabric and tailoring. His fashion career began in 2008 when he became an illustrator for Version House, a small fashion design company located in Beijing. He founded his own company, Zhili Clothing , in 2010 and launched the KEVIN&CHEN label that same year. At first, he designed casualwear and jeans, but his line eventually expanded to lingerie, eveningwearand girls dresses. Kevin believes KEVIN&CHEN will make female full of charm which let them to be more confidence.