Hong Konger Ita is on a mission to reinvigorate the market against the rising tide of casual wear, pushing back with soft, feminine style. With a nod to traditional Hong Kong clothing, combining silk fabrics and floral patterns, Ita creates designs which complement and highlight the feminine form and nature of women. Having worked for many years in prestigious international boutiques, Ita took her experience, and launched a high-end online boutique, ELADYBABY, allowing her to connect directly with customers all over the world. The brand encapsulates a wicked romantic charm, the cultural essence of which stems from European aristocratic society. Not one to chase publicity, Ita relies on exquisite craftsmanship, and the melting of eclectic forms, to deliver a burning visual impact, and a unique sensual fashion sense.