DANDANWINNIE, founded by Chinese fashion designer Chauncy Lau in 2009, is dedicated to design garments for urban ladies who are independent and have their own taste. Chauncy 's family had hoped he would become a diplomat, but Chauncy was artistic and wished to be involved in art. Chauncy is talented at combining the traditional sew techniques with the modern luxury fabrics together. Chauncy is quoted as saying "I have designed flower women." His look employed fabrics lined predominantly with percale, boned, bustier-style bodices, hip padding, wasp-waisted corsets and petticoats that made his dresses flare out from the waist, giving his models a very curvaceous form.